Design Lions 2016戛纳创意节

2016-06-22 18:29 49105

非一般的视觉挑逗:2016戛纳创意节设计类金奖作品合集

吕佳薇

在戛纳创意节所有的获奖作品类别中,设计类狮子绝对算得上是一位大户。试想,还有什么比天花乱坠,奇趣奇酷又处处尽显创作者智慧的设计,更能激起你心跳的呢?!而从所有获奖作品的“原产国”来看,日本与美国果真甩掉它国好几条街。其中Design Lions的全场大奖正是被来自日本的DENTSU INC Tokyo,为其客户松下电器PANASONIC所做的“LIFE IS ELECTRIC”所拿下。
 
今年戛纳创意节共记111件作品获得Design Lions,广告圈整理出Design Lions全场大奖以及全部金奖作品,供大家赏析。
 
设计类全场大奖:
 
Title:LIFE IS ELECTRIC
Client:PANASONIC
Agency:DENTSU INC Tokyo

 

设计类狮子金奖:
 
Title:SURGEON TRYOUTS
Client:KURASHIKI CENTRAL HOSPITAL
Agency:TBWA\HAKUHODO Tokyo / HAKUHODO Tokyo

 

Title:ART WITH WATSON IBM   
Client:IBM IBM WATSON
Agency:OGILVY & MATHER New York

 

Title:QUANTUM OF PEACE 
Client:WARSAW RISING MUSEUM
Agency:PANGENERATOR Warsaw

 

 
 Title:THE LADY GAGA + INTEL PERFORMANCE     
Client:INTEL
Agency:INTEL Santa Clara / GREENLIGHT MEDIA AND MARKETING Los Angeles, CA

 
 
Title:THE FIELD TRIP TO MARS         
Client:LOCKHEED MARTIN
Agency:McCANN NEW YORK

 
 
Title:MA PLACE EST DANS LA SALLE 
Client:PRODISS
Agency:FRED & FARID PARIS

 

系列获奖作品

1.Title:MT EXPO 2015   
Client:KAMOI KAKOSHI CO.
Agency:IYAMADESIGN Tokyo

 

2.Title:MT EX YOKOHAMA
Client:KAMOI KAKOSHI CO.
Agency:IYAMADESIGN Tokyo

 

3.Title:MT EX 3331
Client:KAMOI KAKOSHI CO.
Agency:IYAMADESIGN Tokyo

 

Title:VAN GOGH BNB
Client: ART INSTITUTE OF CHICAGO
Agency:LEO BURNETT CHICAGO

 

Title:BEHIND THE LEATHER        
Client:PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS     
Agency:OGILVY & MATHER Bangkok
金奖2项(Retail - Temporary and Pop-Up Environment & Experience Design;Non-commercial Exhibitions & Experiences)

 
 
Title:NARITA INTERNATIONAL AIRPORT TERMINAL 3
Client: NARITA INTERNATIONAL AIRPORT CORPORATION
Agency:PARTY Tokyo

 

Title:ORIGINALS
Client:McDONALD'S
Agency:TBWA\PARIS

 
 
Title:SHIFTING PERSPECTIVES
Client:SYDNEY OPERA HOUSE
Agency:INTERBRAND AUSTRALIA Sydney

 

Title:FALTER/INFERNO
Client:FALTER NEWSPAPER
Agency:JUNG von MATT Hamburg

 

Title:ARTQUARIUM
Client:PAPAWIN CO.
Agency:OGILVY & MATHER Bangkok

 

 
 Title:DELQA
Client:MICROSOFT
Agency:LISTEN New York    

 
 
Title:PAPER
Client:AMERICAN HONDA MOTOR CO.
Agency:RPA Santa Monica
  
 
Title:OUT THERE
Client:CANADA GOOSE
Agency:CAA MARKETING LOS ANGELES / CANADA GOOSE Toronto

 
Title:WORLD TABLE TENNIS CHAMPIONSHIPS 2015
Client:TV TOKYO CORPORATION
Agency:DENTSU INC Tokyo

 
系列获奖作品(copywriting)

Title:SELFIE (500 YEARS OF STORIES) TATE
Client:TATE BRITAIN     
Agency:GREY LONDON
 
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